Product Vision
Short Tip: The sentence that summarizes what the product will be, as well as its value proposition.
What is it?
It is a sentence that summarizes in the Canvas the product’s detailed characteristics. It will be used throughout the product development process to guide the teams as to the long-term goal to be achieved.
Why use it?
Translating the Canvas information into one sentence creates a clear direction for the team to follow when building the solution.
How to use it?
The product vision can be built freely or using the template below based on information gathered from the Canvas:
For ___________________________ (product’s target audience)
Who ___________________________ (the need to be met)?
The _____________ (product’s name) is _____________ (product’s category)
That ___________________________ (main benefit, reason to buy)
Unlike ____________________ (consumers’ main alternative)
Our product __________________ (unique value proposition)